The other day I read a story about boxing that reminded me of a winning combination to turn your PPC traffic into money…

I read that former heavyweight-boxing champion, Evander Holyfield, is hoping to line up a world championship fight.

During an interview he said, “Back then when I was young, I made a lot mistakes. But… I had the stamina and all that to overcome. Today, you have less stamina but more focus. Either way you go, if you play with what you have, you win.”

Similar to Holyfield, “back then” when businesses were first using the Internet to sell products, you could put out a bunch of ads, mistakes and all, and still win.

However, today consumers are faced with thousands of messages on the Internet every day. Which means, like Holyfield, in order to win you have to be more focused with how you approach your campaigns.

For example, the other day I was looking at a Pay-per-Click (PPC) campaign. A decent amount of traffic was being driven to this site.

But once these prospects landed on the site, they died.  A stream of hot prospects landed there and quickly clicked away—wallet in hand.

The mistake this client made?

He didn’t  test dedicated pages for his traffic to land on. Plus, he had no way to capture his traffic’s names and email addresses so he could market to them in the future and keep his product top of mind.

Years ago, when starting out on the Internet, marketers, like Holyfield, had lots of enthusiasm. Not knowing any better, they directed their traffic to a general sales page or to their home page.

They often got lucky and made sales despite this mistake because there wasn’t a lot of competition—however, now there is.

To compete in today’s market, you’ve not only got to be able to deliver a winning campaign to beat the competition, but you have to get them into the “ring” to compete in the first place.

Today I want to show you how to collect names and emails from the traffic that lands on your site from a known source (like your PPC campaign) and then deliver a one-two combination that will result in more sales. (If you are already familiar with this strategy, you can see how I do it by clicking the link here: http://ppcforsmallbiz.com/Unpublished_PPC_Secrets.html.)

But first I want to define the elements you’ll use so you’ll have a better understanding:

A landing page is a page on your website written and designed with a specific source of traffic in mind. Once there, your prospect is prompted to complete a precise action, such as sign up for a free sample, get a free report or request your top tips for solving their problem. It’s different from a sales page because the traffic arriving there comes from a known source such as a PPC ad, an email or banner ad. In many cases, you can’t even get to the landing page through regular navigation and can only arrive from that original source (such as your PPC ad or a radio spot). The page is clean and focused—clearly written, strategically laid out and designed and optimized using best practices to guide your prospect to take the one action you desire.

An autoresponder campaign is a series of strategically written emails that drives traffic back to your sales page and increases profits.

A sales page sits permanently on your site and is usually two or three levels down from your home page. People will arrive from a variety of different pages on your site and a well-optimized sales page will also attract traffic from search engines and inbound links.

Combining these elements together can provide superior sales results and turn your PPC traffic (and other sources) into money in the bank.

Here’s how it works:

Like Holyfield you need to make focused strategic moves…

Step one: First you send the people who click on your PPC ad to a dedicated landing page not a general sales page or your home page.

You should have one and only one action for them to take with no distractions that could tempt them to click away.

This one action could be a variety of things such as to sign up for a free report, register for a free event or receive a series of tips.

To get this information, your prospects will provide you with their email address. This gets your prospects into the ring when they aren’t ready to buy and keeps them from disappearing from your prospect list forever.

Your goal is not to go for the knockout punch prematurely, but to pace yourself and pepper your prospect with strategic marketing jabs. This is where the autoresponder series comes in.

Step two: Now that you’ve captured your prospect’s email address, you can begin sending him a series of emails. These are designed to get your prospect in the right frame of mind and help him overcome his objections before he is sent to your sales page.

Like the left jab to a right cross, the better your message is in these emails, the more likely the right cross (your sales page) will score a knockout punch and win the sale.

Step three: There will be a series of links in your autoresponder emails perfectly placed where your reader considers finding out more. These links will go to your sales page where you will deliver your winning sales message, make your offer and ask them to make a purchase.

This is one of the most effective ways to increase your sales because it doesn’t just wait for your prospect’s level of interest to pique, instead it helps speed up the sales cycle by addressing different objections they have before delivering them to your sales page. This puts them in a frame of mind to buy instead of arriving already resistant to your sales message.

In fact, this technique often doubles, triples and has even quadrupled response.

See how I do this here: http://ppcforsmallbiz.com/Unpublished_PPC_Secrets.html

So even if you have no control over the exact timing of when your prospect is ready to buy, you can control your ability to keep your product or services in front of prospective customers and help them overcome objections they have to buying.

This will not only make your product or service visible when your prospect is ready to buy, but will help speed up the sales cycle as well. Nothing will get qualified, targeted prospects into your sales ring better and achieve this one-two knockout punch as effectively as the landing page to autoresponder series to sales page campaign.

To your online success,

John Pfeiffer

P.S. For more information on how you can get this set up, email me at john@onlinepromarketing.com.  If you’d like to see an example of how this works, check out my sample by entering your name and email into the boxes on the landing page located here:  http://ppcforsmallbiz.com/Unpublished_PPC_Secrets.html

Are you looking for a way to increase your internet presence with effective and targeted marketing that meets your budget needs and return on investment expectations?  Consider partnering with a ppc marketer to help guide you through the process of pay per click advertising.

When you work with experts who specialize in pay per click advertising, you can eliminate a major burden for your business because someone else is there to do the heavy lifting for you.  The right ppc marketer will focus on your pay per click needs, so that you can focus on your business.

One amazing tool many businesses can use is white label ppc, which is kind of like having your own in-house pay per click marketer right there when you need them.  Since you just don’t have the time and energy to devote to managing your pay per click program, along with all of the other important task you have to accomplish every day, having someone in your corner who is experienced with how to use pay per click effectively can make a huge difference when it comes to your bottom line.

No longer do you have to be concerned that you are wasting time and money on advertising that may be ineffective or poorly targeted.  With white label pay per click, you now have a team of professionals who really do know exactly what they’re doing, which leaves you free to focus on other avenues of creating and maintaining a successful business.

These are difficult economic times for many people.  Everyone is out there looking for a bargain and when most people see a good deal, they grab on to it because they know that opportunity knocks but once.  So make sure you don’t let the opportunity to increase web traffic and thereby increase sales with the best pay per click advertising out there pass you by.  It is imperative your business remain competitive, and the only way to compete is to make sure you have the best advertising strategy you could possibly have.  If your competition is utilizing white label pay per click advertising and you are not, your business can lose out on a lot of potential revenue.

Every business has to find ways to minimize costs and maximize profits, and one key area you can make efficient cuts in without doing damage to your bottom line is your advertising budget, but only if you do it the right way.  Advertising is critical to a business’ success.  If people don’t know who you are or how to find you, how can they possibly buy from you?  Don’t let those potential customers miss out on how great your business is for them.

Effective advertising is crucial to growing your business.  No business can afford to waste huge chunks of their advertising budget on ineffective or poorly targeted ads.  So when was the last time you evaluated your advertising strategy for its effectiveness?

Increasing traffic to your site will lead to an increase in sales, so getting new visitors to find you is the key to online success.  What methods have you been using to drive more traffic to your site lately?  If you’re not using an affordable pay per click strategy, you are really missing out on a lot of potential revenue.

Perhaps you already are using pay per click advertising.  Have you been pleased with the results?  Do you feel like the return on your investment has been worth it?  If the answer to those questions is no, then you may not be partnering with the right company for you and your business.  If you have been paying too much for your pay per click advertising, then you won’t see the kinds of results you need to succeed.  Nothing could be more important to the success of your business at this juncture than affordable pay per click advertising.  No matter what the size of your business’ advertising budget, every dollar has to be spent wisely.

The right pay per click management team will make sure you aren’t wasting your advertising budget on poorly targeted ads that are too expensive for the return they offer.  Affordable ppc can make all of the difference in the world when it comes to returns on your advertising investments.  Everyone is always looking for a good deal, and you as a business owner or manager are no different.  You have to be a bargain hunter in order to help reduce overall costs to keep the doors open and the books in the black.

Developing a strong relationship with the right professionals who know and understand pay per click advertising is an important step in the right direction for your business; and one that you will never regret.  Internet sales are a tough business and you have to remain competitive.  There is no time to just sit back and let events unfold and the chips fall where they may.  No, in order to be the best in the business, you have to be proactive and go out and get customers instead of just waiting and hoping they will come to you.  And a smart way to go get those potential customers it to use pay per click advertising to your advantage.  Remember to always work smarter, not harder.  You can and you will make it to the top of the mountain if you use the right tools.